PDP Online Platform Rebuild
Full-cycle rebuild of Uzbekistan's leading IT-education platform — +34% traffic after relaunch, promoted to Product mid-year.
01 · context
PDP Online is the online arm of PDP Academy, Uzbekistan's leading IT-education player. By 2024 the platform needed a ground-up rebuild: architecture, UX, and integrations had outgrown their first version.
I joined as IT Project Manager and was promoted to Product & Project Manager mid-year — running delivery and owning growth at the same time.
02 · problem
A live learning platform with real students can't just stop for a rewrite. The rebuild had to ship in milestones while courses kept running.
The team burned time re-asking requirements: decisions lived in heads and chats, so developers, designers, and QA each held a slightly different product in mind.
03 · process
One requirements document, maintained
Authored the Requirement Specification Document and kept it alive through every change. The observable effect: the team stopped re-asking, and task estimates got sharper.
Milestone delivery across dev, UI/UX, QA
Coordinated developers, designers, and QA against explicit milestones. When scope pushed against dates, we cut scope — dates held.
Vendors as part of the team
Worked with international vendors (Civita, Vetrux Moodle) on integrations and platform scalability — aligning their roadmaps with ours instead of discovering conflicts at integration time.
Promotion: adding the product hat
Mid-project I took over product growth too: launching online courses end-to-end — tests, announcements, SMS campaigns, multi-channel promotion — while the rebuild continued.
04 · solution
The rebuilt PDP Online platform shipped on schedule, and the audience work started paying off in parallel.
- Ground-up platform rebuild delivered in milestones, courses uninterrupted
- Living requirements spec as the team's single source of truth
- Vendor integrations (Civita, Vetrux Moodle) for scalability
- Course launches: tests, announcements, SMS, multi-channel promotion
05 · results
In practice
- Promoted from IT Project Manager to Product & Project Manager mid-year.
- Delivery milestones held while the platform stayed live for students.
- The requirements doc outlived the project as the team's reference.
06 · learnings
- A maintained spec is a growth tool: sharper estimates compound over months.
- Organic growth is unglamorous — content, community, consistency — and it works.
- When scope and the calendar fought, scope lost. Every time.