PDP Online Platform Rebuild
Full-cycle rebuild of Uzbekistan's leading IT-education platform — +34% traffic after relaunch, promoted to Product mid-year.
01 · context
PDP Online is the online arm of PDP Academy, Uzbekistan's leading IT-education player. By 2024 the platform needed a ground-up rebuild: architecture, UX and integrations had outgrown their first version.
I joined as IT Project Manager and was promoted to Product & Project Manager mid-year — running delivery and owning growth at the same time.
02 · problem
A live learning platform with real students can't stop for a rewrite. The rebuild had to ship in milestones while courses kept running.
The team lost time re-asking requirements: decisions lived in heads and chats, so developers, designers and QA each held a slightly different product in mind.
03 · process
One requirements document, maintained
Authored the Requirement Specification Document and kept it alive through every change. The observable effect: the team stopped re-asking, and estimates got sharper.
Milestone delivery across dev, UI/UX, QA
Coordinated developers, designers and QA against explicit milestones. When scope pushed against dates, we cut scope — dates held.
Vendors as part of the team
Worked with international vendors (Civita, Vetrux Moodle) on integrations and scalability, aligning their roadmaps with ours instead of discovering conflicts at integration time.
Promotion: taking on product too
Mid-project I took over product growth: launching online courses end-to-end — tests, announcements, SMS campaigns, multi-channel promotion — while the rebuild continued.
04 · solution
The rebuilt PDP Online platform shipped on schedule, and the audience work started paying off in parallel.
- Ground-up platform rebuild delivered in milestones, courses uninterrupted
- Living requirements spec as the team's single source of truth
- Vendor integrations (Civita, Vetrux Moodle) for scalability
- Course launches: tests, announcements, SMS, multi-channel promotion
05 · results
In practice
- Promoted from IT Project Manager to Product & Project Manager mid-year.
- Delivery milestones held while the platform stayed live for students.
- The requirements doc outlived the project as the team's reference.
06 · learnings
- A maintained spec is a growth tool: sharper estimates compound over months.
- Organic growth is unglamorous — content, community, consistency — and it works.
- When scope and the calendar fought, scope lost. Every time.